MADE TO ORDER · DESIGNED IN MELBOURNE · SLOW FASHION · AFTERPAY AVAILABLE

NEW ARRIVALS

The pieces worth dressing up for.

WHO WE ARE

MADE TO ORDER. MADE WITH INTENTION.

We don't believe in making more just for the sake of making more.

Each By Bel piece is thoughtfully designed and made to order in Melbourne — creating distinctive pieces with less waste and more intention.

DISCOVER OUR STORY

WHY BY BEL

  • 01 — MADE TO ORDER


    Your piece is created especially for you.

  • By Bel Limoncello lemon print mini dress with tailored silhouette and scoop neckline for Mediterranean summer styling

    02 — DESIGNED IN MELBOURNE

    Independent Australian design, created locally.

  • 03 — STATEMENT, NOT SEASONAL

    Pieces designed to be worn, remembered and loved beyond one season.

  • 04 — CONSIDERED DESIGN

    Fewer pieces. More intention. Less waste.

Worn By BY BEL Babes

  • TAMARA

    "It's perfection! I squealed when I first saw it IRL! So many compliments when I wore it!"

    SHOP THE FIT 
  • A woman stands outdoors under a large green patio umbrella wearing a leopard-print jacket with white fur trim, a pink patterned skirt, and a brown hat. She is posed in front of lounge chairs and trees on a sunny day.

    ELOISE

    "Omggg I am just obsessed!!! It is sooooo soft. I love it so much!"

    SHOP THE FIT 

  • GEORGIE

    "It is absolutely the most gorgeous fitting coat I have ever tried on! I cannot explain. how beautiful it is! It's literally perfect!"

    SHOP THE FIT 

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FOR THE WOMAN WHO DRESSES FOR HERSELF.

By Bel is for the woman who doesn't need an occasion to make an entrance.

For dinner, for dancing, for Tuesday afternoon.

Wear it because you want to.